Saturday, 19 March 2011

Other Music Video Theorists contd.

Andrew Goodwin
Goodwin stated that there were 5 key aspects that music videos can be broken down into:
1) Though beats (seeing the sound)
2) Narrative & performance
3) Star image
4) Relations to the visuals of the video
5) Technical aspects of the video

Akon and Eminem's 'Smack That' is a music video that conveys most, if not all of these elements to an extent: from telling a narrative which somewhat corresponds to the visual stimulations, to the importance of the star's image.

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