SEO or search engine optimisation is the process of making certain websites more visible and noticeable when key words that are linked to the websites are typed in a search engine. The Hoosiers used this method of controlling and putting an end to illegal downloads of their latest song 'Choices'.
They regulated search engines such as Google so that illegal downloader's were shown blog posts when they first typed in 'free download the Hoosiers - choices', or similar key words. When these blog sites were clicked on, they displayed a direct link to The Hoosiers website where the user could download a free remix of the song by the band themselves. All that was required in return was that the user had to post some sort of status update on Facebook or Twitter promoting The Hoosiers and the release of 'Choices'.
So what was the outcome?
- In using social networking sites to promote them, The Hoosiers song 'Choices' became a viral hit.
- Furthermore, not only did the band reduce illegal downloads but they replaced it with social value through things like tweets, Facebook 'likes' & statuses and e-mail addresses.
- Ultimately, both the band and the fans were satisfied and successful in the end.
Information was taken from the following links:
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