Genre:
The Script is an acoustic pop rock band and their website is exemplary of this through its colours and images. More specifically the fact that faded stone and brown are the main colour scheme can fulfill the idea of acoustic bands being associated with nature and earthy tones of colour. Moreover we know that the band is a pop rock band as they have a lot of their website dedicated to their fans and informing their fans of what they have been doing in their concerts/everyday life/new music as these features are also evident in other pop/rock band websites such as Paramore. Also, the imagery used in the homepage conform to typical conventions of a pop/rock/acoustic band as they are commonly photographed while in a fairly derelict or unknown background such as deep in a forest or a desert.
Values and Beliefs:
For The Script their values and beliefs are very much unlike that of a rap star like Missy Elliot and would be based around the importance of their music rather than their physical appearance. They may not wear labelled clothing or expensive jewellery as a form of displaying the wealth but instead, they will wear casual clothes where they themselves are not solely the focus of the image and the audience must enjoy seeing the entire image of the band and what in their background or what they are doing. Furthermore the fact that majority of the photography in their gallery is based around The Script's concerts and other gigs rather than an array of images of themselves, can again reinforce the importance of their music rather than their image and how they look.
Attracting new listeners:
As an acoustic pop rock band, The Script have a lot to offer potential fans such as a forum page where potential listeners can communicate with other existing fans to learn bout and get to know the band from other fans. There is also a 'Media' section on the homepage where all of the bands official music videos are available to watch a listen to by anybody who can access the website. This can therefore give the potential audience an understanding of what the music of the band is like over a range of songs rather than just one and also allows them to exchange conversations about the band with other existing fans so they have the opportunity to become part of a 'fan community'.
Building and maintaining audience relationships:
The Script have a 'Blog' page where they regularly post event and adventures that they undertake for their fans to see and read which provides existing fans with a platform where they may feel closer to the band and they as posting things upon th website specifically for the bands fans. Furthermore being a member of the Scripts website fan club has become a community of fans as there are so many who can now communicate with eachother via the forum page and the members signup opportunity provides a chance for potential fans to become part of this community where they may collectively feel closer to the band through various opportunities and exclusives that the band make available specifically to their 'members'.
No comments:
Post a Comment